Amy's Drive-Thru,a fast food facility near a college campus,offers healthy,sustainably grown vegetarian and vegan fast-food at higher prices than its competitors in the market and has a drive-through and indoor-seated,casual-dining operation.What strategy is Amy's Drive-Thru using to gain a competitive advantage?

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Amy's Drive-Thru is using a focused differentiation strategy by targeting a specific market of health-conscious vegetarian and vegan customers who value sustainably grown food. They differentiate themselves from traditional fast-food establishments by offering a unique menu and dining experience at a higher price point. The fact that they have both a drive-through and indoor-seated casual dining operation shows that they are focused on providing a specific customer experience.

Amy's Drive-Thru,a Fast Food Facility near a College Campus,offers Healthy,sustainably