When you want to overcome resistance and create desire in readers of your sales message, you should focus only on rational appeals.

Question

Quizplus · Accepted Answer

Focusing only on rational appeals can limit the emotional connection with the reader and may not engage them enough to create a desire for the product or service. Combining rational and emotional appeals can be more effective in creating desire and overcoming resistance.

When You Want to Overcome Resistance and Create Desire in Readers