A sales message from an auto retailer includes this statement: All 2012 models include Bluetooth connectivity, MP3/USB input, heated front seats, and steering wheel-mounted audio controls. This is an example of a technique often used to get attention in sales messages. What is the technique called?

Question

Quizplus · Accepted Answer

Pointing out product features is a common technique used in sales messages to grab the attention of potential customers and showcase the benefits of the product. By listing the various features of the 2012 models, the auto retailer is attempting to persuade customers to consider purchasing one of these cars, emphasizing the added value the car will provide.

A Sales Message from an Auto Retailer Includes This Statement