Reshma Ananda, a marketing manager for the Grocery SuperStore retail chain, fired up a computer program that gave her ready access to information about product availability and customer buying. The program helped her immediately set prices for bananas and cherries. This type of computer program is called ______.
A) a decision support system
B) a marketing model
C) an Internet
D) a price setting
E) a statistical analysis software

Question

Quizplus · Accepted Answer

A decision support system (DSS) is a computer program that makes it easy for a marketing manager to get and use information as he or she is making decisions.

Reshma Ananda, a Marketing Manager for the Grocery SuperStore Retail