Marketing research:
A) should be planned by research specialists who understand research techniques better than marketing managers.
B) is needed to keep marketing managers in touch with their markets.
C) consists mainly of survey design and statistical techniques.
D) is only needed by producers who have long channels of distribution.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Marketing managers need accurate information about what is happening in the market. Marketing managers use marketing research to get the required information.

Marketing Research