Procedures that develop and analyze new information to help marketing managers make decisions are called:
A) marketing research.
B) statistical techniques.
C) operational planning.
D) strategy planning.
E) sample building units (SBUs).

Question

Quizplus · Accepted Answer

Marketing research involves the process of collecting, analyzing, and interpreting data to make informed marketing decisions. Statistical techniques may be used in conducting marketing research, but they are not the same as marketing research itself. Operational planning and strategy planning are broader concepts that encompass various business functions, of which marketing research may be only one part. Sample building units (SBUs) are a concept used in marketing management to analyze and manage a company's product lines.

Procedures That Develop and Analyze New Information to Help Marketing