A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.
A) marketing information system
B) marketing model
C) marketing research project
D) marketing research department
E) marketing logistics system

Question

Quizplus · Accepted Answer

A marketing information system is designed to gather and analyze data on an ongoing basis to provide marketing managers with the information they need to make informed decisions. This system includes data sources, tools, and techniques that enable marketing managers to collect, store, and analyze data related to their marketing activities. It provides them with insights into market trends and customer behavior that they can use to develop and adjust marketing strategies as needed.

A ______________ Is an Organized Way of Continually Gathering and Analyzing