A __________ is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.
A) big data repository
B) data warehouse
C) marketing information system
D) research specialist network
E) marketing model

Question

Quizplus · Accepted Answer

A marketing information system is specifically designed to help marketing managers make decisions by organizing, gathering, analyzing, and presenting the necessary information. Option A, B, D, and E are not accurate descriptions of a marketing information system.

A __________ Is an Organized Way of Continually Gathering, Accessing