_____ refers to an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions.
A) Active marketing
B) Manufacturing information system
C) Marketing research
D) Marketing information system
E) Target marketing

Question

Quizplus · Accepted Answer

A marketing information system is an organized way of continually gathering, accessing, and analyzing information that marketing managers need to make ongoing decisions. This system can help marketing managers make informed decisions about their target market, product offerings, pricing, promotion, and distribution channels based on data and analysis. This ongoing flow of information allows marketers to stay up-to-date with changes in the market and adapt their strategies accordingly.

_____ Refers to an Organized Way of Continually Gathering, Accessing