Marketing research is concerned with developing and analyzing new information to help marketing managers do a better job of:
A) executing marketing strategies.
B) planning marketing strategies.
C) making operational decisions.
D) controlling marketing strategies.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Marketing research plays a crucial role in all aspects of marketing management, including planning, executing, and controlling marketing strategies, as well as making operational decisions. It provides the necessary information to make informed decisions in these areas.

Marketing Research Is Concerned with Developing and Analyzing New Information