At Verizon Communications, a marketing manager can view up-to-date marketing data that has been customized to fit his area of responsibility by using a:
A) data warehouse.
B) search engine.
C) situation analysis.
D) marketing dashboard.
E) validity study.

Question

Quizplus · Accepted Answer

A marketing dashboard is a tool that provides up-to-date and customized information to help executives and managers make more informed decisions. It typically displays key performance indicators (KPIs) or other relevant data points in an easy-to-understand way. Therefore, a marketing manager at Verizon Communications can view up-to-date marketing data that has been customized to fit his area of responsibility by using a marketing dashboard.

At Verizon Communications, a Marketing Manager Can View Up-To-Date Marketing