Marketing research:
A) provides new information for use in decision-making.
B) must be a joint effort between the researcher and the manager.
C) may be handled by outside specialists or by people within the firm.
D) may be useful to both for-profit and nonprofit organizations.
E) All of these alternatives are true.

Question

Quizplus · Accepted Answer

Marketing research develops and analyzes new information about a market. Coordination of managers and researchers assures success of the research. The research may involve internal or external specialists. Some nonprofit organizations also have begun to use marketing research.

Marketing Research