The customer equity concept
A) encourages a manager to consider both the costs and the revenue from a marketing strategy.
B) recognizes that customers are satisfied at a cost-and it is basically an estimate of a firm's future earnings.
C) applies even to firms that pursue several different strategies.
D) focuses on earnings as well as sales.
E) All of these are part of the customer equity concept.
Correct Answer:
Verified
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Q232: _ is the expected earnings stream of
Q243: Customer lifetime value
A)emphasizes a short-run approach to
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Q248: Which of the following best illustrates a
Q250: "Breakthrough opportunities" are opportunities that:
A) help innovators
Q251: The difference between customer lifetime value and
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Q255: Which of the following statements about customer
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