Lipton has increased sales by developing ads that encourage its current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

Name: Lipton has increased sales by developing ads that encourage its current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Market penetration means trying to increase sales of a firm's present products in its present markets,usually through an aggressive marketing mix.

Lipton Has Increased Sales by Developing Ads That Encourage Its