The ________ strategy is characterized by heavy centralization of corporate activities in the home country of origin.
A) domestic exporter
B) multinational
C) franchise
D) transnational
E) virtual company

Question

Quizplus · Accepted Answer

The domestic exporter strategy involves selling products or services to international markets from the home country. This strategy generally involves a centralized approach, with most corporate activities remaining in the home country.

The ________ Strategy Is Characterized by Heavy Centralization of Corporate