Discrepancies between attitudes and behavior tend to occur when social pressures to behave in certain ways hold exceptional power.

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Discrepancies between attitudes and behavior tend to occur when social pressures to behave in certain ways hold exceptional power, as in most organizations. This may explain why an employee who holds strong anti-union attitudes attends pro-union organizing meetings, or why tobacco executives, who are not smokers themselves and who tend to believe the search linking smoking and cancer, don't actively discourage others from smoking.

Discrepancies Between Attitudes and Behavior Tend to Occur When Social