Two years ago, the de Castellane Manufacturing Company included its employees in a profit-sharing plan in which workers receive semi-annual bonuses based on the company's profits. Since this plan was initiated, worker productivity at de Castellane has nearly doubled. This productivity increase is best explained in terms of

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The increase in worker productivity is likely due to the operant conditioning involved in the profit-sharing plan, where the employees are motivated to work harder in order to increase the company's profits and hence their own bonuses.

Two Years Ago, the De Castellane Manufacturing Company Included Its