____ refers to the allocation of revenues and costs to customer segments or individual customers to calculate the profitability of the segments or customers.
A)Customer lifetime value
B)Net present value
C)Customer profitability analysis
D)Activity-based costing

Question

Quizplus · Accepted Answer

Customer profitability analysis is the process of determining the profitability of each customer or customer segment. It involves allocating revenues and costs to individual customers or segments and provides insights into which customers or segments are most profitable, allowing companies to focus on strategies to increase profitability. Customer lifetime value, net present value, and activity-based costing are related concepts but are not specifically focused on allocating revenues and costs to customer segments or individual customers.

____ Refers to the Allocation of Revenues and Costs to Customer