Which of the following statements is false?
A)service recovery refers to a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations
B)one service recovery guideline involves fair treatment for customers
C)approximately 40% of customers who experience a problem with purchases of less than $5 will not do business with that company again
D)good or excellent service recovery can actually result in increased customer loyalty
E)all of the statements are true

Question

Quizplus · Accepted Answer

The statement that approximately 40% of customers who experience a problem with purchases of less than $5 will not do business with that company again is actually false. The correct number is around 20-25% according to research.

Which of the Following Statements Is False