A commonly used rule of thumb is that it costs approximately ___________ times as much to get a new customer as it does to keep an existing customer.
A)three
B)four
C)five
D)six

Question

Quizplus · Accepted Answer

The rule of thumb in business is that it costs about five times as much to attract a new customer as it does to retain an existing one. This emphasizes the importance of customer retention strategies.

A Commonly Used Rule of Thumb Is That It Costs