When buying groceries,Fran prefers certain products simply because they have a familiar brand name.Her preference best illustrates the importance of

Question

Quizplus · Accepted Answer

Fran's preference for familiar brand names reflects the mere exposure effect, which is the tendency to develop a preference for things simply because they are familiar. This effect has been demonstrated with a wide range of stimuli, including people, objects, and even nonsense syllables.

When Buying Groceries,Fran Prefers Certain Products Simply Because They Have