If participants in a voter preference study favored the presidential candidate whose face blended some of their own facial features with those of the candidate,this would illustrate the impact of

Question

Quizplus · Accepted Answer

The mere exposure effect explains how people tend to develop a preference for things merely because they are familiar with them. In this scenario, participants favoring a candidate whose face partially resembles their own illustrates this effect, as the familiarity with their own facial features makes the candidate more appealing.

If Participants in a Voter Preference Study Favored the Presidential