According to McLuhan,the actual content of a message is unimportant;the medium is all that matters.

Question

Quizplus · Accepted Answer

Marshall McLuhan argued that the medium through which a message is conveyed affects society not only by the content delivered but also by the characteristics of the medium itself. He believed that the medium influences how the message is perceived and therefore has a significant impact on society, but he did not claim that the actual content is unimportant.

According to McLuhan,the Actual Content of a Message Is Unimportant;the