The number of members of your target audience (people, businesses, households) that will be exposed to the advertising during a given period is known as which of the following?

Question

Quizplus · Accepted Answer

Reach is the number of members of the target audience who will be reached by the advertising during a given period. It indicates the breadth of the audience exposure. Frequency refers to the number of times the audience will be exposed to the advertising. Opportunities to see (OTS) is a measure of the number of times the target audience has had an opportunity to see the advertising. Gross ratings points (GRP) is a measure of the impact of the advertising campaign and is calculated by multiplying the reach by the frequency.

The Number of Members of Your Target Audience (People, Businesses