Marketing inspired by a commitment to a social, political or environmental issues is called ________.
A) Philanthropy
B) Cause-related marketing
C) Socially responsible business
D) Environmental marketing

Question

Quizplus · Accepted Answer

Cause-related marketing is when a company's marketing is inspired by a commitment to a social, political, or environmental issue. Philanthropy refers to donating money or resources to charitable causes. Socially responsible business refers to a company's overall commitment to ethical and responsible business practices. Environmental marketing specifically focuses on a company's commitment to environmentally-friendly practices and policies.

Marketing Inspired by a Commitment to a Social, Political or Environmental