What is an intangible asset generated when a company does something positive that has value?
A) Publicity
B) Goodwill
C) Advertising
D) Optimism

Question

Quizplus · Accepted Answer

Goodwill refers to the intangible asset generated when a company does something positive that has value. This includes things like a positive reputation, customer loyalty, and strong brand recognition. Goodwill is not something that can be measured in dollars and cents, but it can be a valuable asset for a company.

What Is an Intangible Asset Generated When a Company Does