Ford's Edsel is an example of a product that failed because it lacked ________.
A) name recognition
B) focus
C) competitiveness
D) options

Question

Quizplus · Accepted Answer

Ford's Edsel failed mainly due to a lack of focus on the target market and customer needs. It was marketed as a premium brand, but its features and design did not align with the target market's preferences. Additionally, its release was poorly timed, coinciding with a recession and increasing competition from other car manufacturers.

Ford's Edsel Is an Example of a Product That Failed