________ is free (non-purchased) mention of your business or brand in newspapers, magazines, radio or TV.
A) Publicity
B) Advertising
C) Promotion
D) Product marketing

Question

Quizplus · Accepted Answer

Publicity refers to the free (non-purchased) mention of your business or brand in media outlets such as newspapers, magazines, radio, or TV. It is different from advertising, which involves paying for space or time in these outlets to promote your business or brand. Promotion and product marketing are broader terms that can refer to any marketing activities aimed at promoting a product or service, including both publicity and advertising.

________ Is Free (Non-Purchased) Mention of Your Business or Brand