________ pricing is offering "more for less" by underscoring a product's quality, while at the same time featuring its price.
A) Prestige
B) Cost-plus
C) Penetration
D) Value

Question

Quizplus · Accepted Answer

Value pricing is a strategy that offers customers more value for their money. This means that the product's quality is highlighted, which sets it apart from the competition. At the same time, the price is displayed to show that the product is affordable and a good deal for the customer.

________ Pricing Is Offering "More for Less" by Underscoring a Product's