Nike sells sneakers, but it also markets sneakers, using ________ to get its message out to customers.
A) publicity
B) advertising and publicity
C) advertising
D) coupons

Question

Quizplus · Accepted Answer

While Nike uses advertising to promote its sneakers, it also employs publicity tactics such as influencer partnerships and events to further its message and connect with customers. Additionally, Nike commonly uses both tactics in integrated marketing campaigns to increase brand awareness and drive sales.

Nike Sells Sneakers, but It Also Markets Sneakers, Using ________