A ________ identifies distinctively the goods or services of one organization from others through a design, symbol, name, term or other distinguishing features.
A) product
B) brand
C) strategy
D) positioning

Question

Quizplus · Accepted Answer

A brand identifies distinctively the goods or services of one organization from others through a design, symbol, name, term, or other distinguishing features. A product refers to a tangible item or an intangible service that a company produces or offers to the public. Strategy refers to the plan of action taken to achieve a particular goal or objective, and positioning refers to the way a brand is perceived in the mind of the consumer in relation to its competitors.

A ________ Identifies Distinctively the Goods or Services of One