________ is the business function that identifies customers and their needs and wants.
A) Marketing
B) Advertising
C) Selling
D) Promoting

Question

Quizplus · Accepted Answer

Marketing is the business function that involves identifying customers, understanding their needs and wants, and developing strategies to satisfy those needs and wants. Advertising, selling, and promoting are all tactics that may be part of a larger marketing strategy, but they are not the same as the overall function of marketing.

________ Is the Business Function That Identifies Customers and Their