Consumers who have a similar response to a certain type of marketing can be classified as a ________.
A) market segment
B) target market
C) market
D) small niche

Question

Quizplus · Accepted Answer

When consumers have a similar response to a certain type of marketing, they can be classified as a market segment. This allows businesses to tailor their marketing efforts to this specific group of consumers and increase the effectiveness of their campaigns. A target market refers specifically to the group of consumers a business is actively trying to reach with their marketing efforts, while a market is a broader term referring to all potential consumers in a given industry or area. A small niche refers to a very specific subset of consumers within a larger market segment.

Consumers Who Have a Similar Response to a Certain Type