Your best option in market research is generally primary rather than secondary research.

Question

Quizplus · Accepted Answer

Primary research involves collecting firsthand data from sources such as surveys, interviews and focus groups, while secondary research involves analyzing existing data from sources such as books, newspapers, and websites. While secondary research can be a useful starting point, primary research often provides more specific and relevant information for a particular business or project.

Your Best Option in Market Research Is Generally Primary Rather