Which of the following aspects of a product/service is the most important to focus on when selling?
A) benefits
B) features
C) price
D) usefulness

Question

Quizplus · Accepted Answer

Benefits are the most important aspect to focus on when selling because customers are not interested in the features of a product/service, but rather what it can do for them. Focusing on the benefits will show the customer how their life can be improved by using the product/service, which is ultimately what drives sales. Price and usefulness are also important considerations, but they should be explained in the context of the benefits provided by the product/service.

Which of the Following Aspects of a Product/service Is the Most