There is a subtle difference between the ________ and the ________ of a product. One is a fact while the other is a perception.
A) revenue/costs
B) sales/marketing
C) features/benefits
D) None of the above.

Question

Quizplus · Accepted Answer

Features of a product are the objective qualities or characteristics of a product, while benefits are the subjective advantages that consumers perceive from those features. Therefore, features are a fact and benefits are a perception.

There Is a Subtle Difference Between the ________ and the ________

There Is a Subtle Difference Between the and the