Russell Simmons, founder of Def Jam Records, believes that if you know 10 people who will buy your product, ________ would be willing to buy it if they knew about it.

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Russell Simmons popularized the concept of the "10% theory," which states that if you can convince 10% of the population to buy your product, then you can reach mainstream success. This means that if 10 people you know buy your product, then 1,000 people in their network might buy it too. And if those 1,000 people buy it, then their network of 10 people each could potentially result in 10,000 more sales. This exponential growth could lead to reaching 10% of the population, or roughly 10 million people.

Russell Simmons, Founder of Def Jam Records, Believes That If