Foreign licensing has its greatest potential in the licensing of:

Question

Quizplus · Accepted Answer

Foreign licensing is most commonly used for the licensing of intangibles such as technology, copyrights, and trademarks. This allows companies to earn revenue without having to physically produce and sell products or goods in foreign markets. Licensing of products and franchises may require more extensive operations and infrastructure in foreign markets, making it more difficult and expensive to implement.

Foreign Licensing Has Its Greatest Potential in the Licensing Of