If a business owner cannot afford to invest in foreign facilities and does not have time to learn the foreign market, but is willing to give someone else the right to make and market her product for a fee and royalties, her best bet for entering the foreign market is:

Question

Quizplus · Accepted Answer

Foreign licensing allows a business owner to give someone else the right to make and market her product for a fee and royalties without having to invest in foreign facilities or learn the foreign market. It is a good option for businesses that cannot afford to take on the risks and costs of expanding globally on their own.

If a Business Owner Cannot Afford to Invest in Foreign