The specific group of customers at whom a company aims its good or services is referred to as a:
A) market segmentation.
B) guerrilla marketing.
C) niche marketing.
D) target market.

Question

Quizplus · Accepted Answer

The specific group of customers at whom a company aims its goods or services is referred to as the target market. Market segmentation refers to dividing the market into smaller groups with similar characteristics, guerrilla marketing refers to unconventional marketing tactics, and niche marketing refers to targeting a specific, narrow segment of the market.

The Specific Group of Customers at Whom a Company Aims