Which of the following guerrilla marketing tactic(s) allow a small company to utilize relationship marketing successfully?
A) Keep in close contact with customers with "thank yous" and other personal communication techniques.
B) Organize and sponsor a service- or community-oriented project.
C) Launch a loyalty or frequent buyer program .
D) All of the above

Question

Quizplus · Accepted Answer

All of the provided tactics allow for a small company to utilize relationship marketing successfully. Keeping in close contact with customers through personal communication techniques helps to establish strong relationships and loyalty. Organizing and sponsoring a service- or community-oriented project shows the company's commitment and care for its customers and community. Launching a loyalty or frequent buyer program rewards and incentivizes customers to continue doing business with the company, strengthening the relationship. By implementing all of these tactics, a small company can effectively utilize relationship marketing to drive customer satisfaction and loyalty.

Which of the Following Guerrilla Marketing Tactic(s) Allow a Small