The ________ test that a business plan must pass in order to attract financing from lenders and investors involves proving that a market for the company's product or service actually does exist and that the company actually can build it for the cost estimates included in the plan.
A) reality
B) competitive
C) value
D) profitability

Question

Quizplus · Accepted Answer

The reality test requires demonstrating that there is a real market for the product or service and that the company can produce it within the cost estimates provided.

The ________ Test That a Business Plan Must Pass in Order