________ are broad, long-range statements of what a company plans to achieve in the future that guide its overall direction and addresses the question, "Why am I in business?"
A) Goals
B) Strategies
C) Objectives
D) Key performance factors

Question

Quizplus · Accepted Answer

Goals are the broad, general statements that outline a company's purpose or reason for existence. They provide overall direction and guidance for the organization, answering the question, "Why am I in business?" Strategies are the specific plans of action or approaches taken to achieve those goals. Objectives are the specific, measurable targets established to track progress towards achieving the goals, while key performance factors are the metrics used to measure the success or effectiveness of those objectives.

________ Are Broad, Long-Range Statements of What a Company Plans