An individualized (one-to-one)marketing campaign requires business owners to ________.
A)collect information on their customers, linking their identities to their transactions
B)calculate the long-term value of their customers so they know which ones are most desirable and most profitable
C)practice "just-in-time marketing" by knowing what their customers' buying cycle is and time their marketing efforts to coincide with it
D)All of the above

Question

Quizplus · Accepted Answer

An individualized (one-to-one) marketing campaign requires business owners to collect information on their customers, linking their identities to their transactions, calculate the long-term value of their customers so they know which ones are most desirable and most profitable, and practice "just-in-time marketing" by knowing what their customers' buying cycle is and time their marketing efforts to coincide with it. Therefore, option D is the best choice.

An Individualized (One-To-One)marketing Campaign Requires Business Owners to ________