Marketing organizations that link producer and consumer within a marketing channel are called
A) distributorships.
B) warehousing groups.
C) marketing intermediaries.
D) shopping centers.
E) supermarkets.

Question

Quizplus · Accepted Answer

Marketing intermediaries are organizations that facilitate the exchange of goods and services between producers and consumers within a marketing channel. They perform functions such as promotion, selling, distribution, financing, and market research. Examples of marketing intermediaries include wholesalers, retailers, agents, brokers, and distributors.

Marketing Organizations That Link Producer and Consumer Within a Marketing