Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?
A) Increase product awareness.
B) Hire a marketing manager within one year.
C) Convey product information.
D) Increase sales by 10 percent.
E) Expand the market share by 5 percent.

Question

Quizplus · Accepted Answer

Hiring a marketing manager is not an advertising objective. It is a human resource objective and should not be included in the advertising campaign.