When an organization attempts to offer the right products and services to customers at the right time through the offer of individual promotions tied to specific events,like birthdays and anniversaries,this is referred to as:
A)Event-based marketing
B)Segmented selling
C)Personal holiday marketing
D)Extreme segmentation marketing

Question

When an organization attempts to offer the right products and services to customers at the right time through the offer of individual promotions tied to specific events,like birthdays and anniversaries,this is referred to as:​
A)​Event-based marketing
B)​Segmented selling
C)​Personal holiday marketing
D)​Extreme segmentation marketing

Quizplus · Accepted Answer

The scenario described is called event-based marketing, where an organization tries to offer personalized promotions to customers during specific events or occasions like birthdays and anniversaries, to increase customer loyalty and generate more sales. Segmented selling, personal holiday marketing, and extreme segmentation marketing are not accurate descriptions of this scenario.

When an Organization Attempts to Offer the Right Products and Services