The online retailer Ecatalog.com has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased.This type of marketing/promotion is an example of:
A)Target marketing
B)Segmented selling
C)Clickstream selling
D)Cross-selling

Question

The online retailer Ecatalog.com has decided to send consumers of the new John Grisham book an e-mail with suggestions for books with similar themes and has also offered them a 20% discount if those suggested books were purchased.This type of marketing/promotion is an example of:
A)​Target marketing
B)​Segmented selling
C)​Clickstream selling
D)​Cross-selling

Quizplus · Accepted Answer

This type of promotion is an example of cross-selling, which involves offering customers related or complementary products to what they have already purchased or shown interest in. In this case, the retailer is suggesting other books with similar themes to the John Grisham book and offering a discount to incentivize customers to make those additional purchases.

The Online Retailer Ecatalog