In creating a balanced scorecard,industry market share would belong to which category of performance measures?

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Industry market share is a measure of the percentage of an industry's sales that a particular company controls, making it a key indicator of customer preference and market position. Therefore, it falls under the "Customer" category in a balanced scorecard framework, which focuses on how well the company is serving its customers and how customers perceive the company.

In Creating a Balanced Scorecard,industry Market Share Would Belong to Which