What is on the two axes of the Boston Consulting Group Matrix?
A)Stars and cash cows
B)Business growth rate and relative competitive position
C)Market share and relative competitive position
D)Profitability and business growth rate
E)Business growth rate and cash flow

Question

Quizplus · Accepted Answer

The two axes of the Boston Consulting Group Matrix are the business growth rate (vertical axis) and relative competitive position (horizontal axis). This helps in categorizing a company's products or services into four segments: stars, question marks, cash cows, and dogs. The position of a product on this matrix helps in determining the investment and divestment decisions for a company.

What Is on the Two Axes of the Boston Consulting